Marketing Plan

Your realtor will use a combination of the following marketing strategies to sell your home.  Your realtor's objective is to show your home to as many qualified potential purchasers as possible resulting in obtaining the fair market value for your home (highest price possible) in the shortest amount of time possible.

An Open House
Your home will be opened up to be viewed during one or more than one afternoons.  There are two types of open houses: a realtors open house is for realtors with clients looking for a home like yours and a public open house which is open to the general public.  Your realtor will take care of all of the details and will act on your behalf when showing your home.  An open house is a method which realtors use to show the home to as many potential purchasers as possible.

Advertising
Your realtor may place an add in the local papers and magazines (Resale Homes).  Lawn signs, direct mail and direct marketing techniques are all used to direct potential purchasers to your home.

MLS (Multiple Listing Service)
This is a network that is only available to realtors.  The details of your property are available for other realtors to match your property with a potential buyer.  This has proven to be one of the most successful ways to promote homes.

The Internet
The Internet is quickly becoming one of the most important methods of promoting real estate.  www.mls.ca (a web site to search for Canadian homes) has become one of the most popular web sites in Canada.  Virtual Tours used by your realtor can bring potential purchasers to your home from the comforts of their homes and without inconveniencing you the homeowner.

Setting a Price for Your Home
One of the most important primary functions of your realtor is to set a fair price for your home.

Many factors have to be taken into consideration when setting a price for your home.  Your realtor will consider the following

• Analyzing your home

• Comparing your home to other similar houses for sale or recently sold in the neighbourhood

• Financial data (such as interest rates) that will indicate how the market will react to your home for sale

• Sales and market statistics these statistics are only available to realtors

• Understanding the personal objectives of the homeowner by taking into account the urgency and the requirements of the vendor

• The quality and improvements needed to the home may also affect the asking price (see home inspections)